Stay sober. Don't kill a superhero.

Volkswagen is running an ad campaign with sobering anti-drunk driving ads featuring the Hulk, Wolverine and Superman. The message is you may think you're indestructible, but you aren't, you can die in a crash. Where it fails is that out of all the characters that could have been chosen to be killed by a car Volkswagen chose the three most well known superheroes that absolutely could never be killed in a car crash...