Comic book creators: It is time to change your name.

Even the world's greatest detective uses Google

People look to search engines to find almost everything online (including Google itself!). What that means for you, is that when they search for your name or book, you should be found easily and two clicks away from a purchase.

Owning a great domain name is all good and well, but if your book doesn't have a unique title, it'll get totally lost on the search engines. Worst case scenario, people will mistakenly believe they've found your book and buy somebody else's book instead.

But don't worry - you don't need to spend thousands of dollars on SEO. All you need is a unique name for your book / brand / online persona. I've managed to do this for my book "Damaged Universe." Part of choosing the name was based on how successful we could be ranking number #1 without any expenses towards SEO.

BTW. Thanks mom, for not naming me John. And thanks, dad, for not having the last name Smith.